Leadership and Innovation at Apple, Inc. Essay - 595 Words

This case goes over how Apple experienced a rough downturn from 1985-1997, but managed to innovate their way out of that challenging time to an incredible turnaround and rise from 1997-2009 (Pearce II Robinson, 2011). This case concludes by mentioning the challenges that Apple faces in the future with other companies imitating their successful trends (Pearce II Robinson). I will discuss two strategic factors that I believe Apple should consider as they establish their long-term strategy for growth. Also, I will mention what two objectives I believe Apple should include in the learning and growth perspective of their balance scorecard. The first strategic factor that I think Apple should consider is product leadership/ development.†¦show more content†¦The iPhone is an example of Apple tailoring and shaping two current products; they combined the iPod and Mac computer into a phone, which redefined the mobile phone industry (Pearce II Robinson). As Apple plans for the f uture, it is critical that they continue to keep a good relationship with new and current customers by creating new products that will satisfy them, so they dont lose these customers to their competitors. Along with the customer intimacy factor, I think Apple should be more open to partnerships that will contribute to future success (Pearce II Robinson). For instance, partnerships like the one when Steve Jobs took office as CEO, which consisted of Microsoft investing $150 billion into Apple to produce Microsoft office for their Mac computers (Pearce II Robinson). Strategic alliances/ partnerships or joint ventures can help Apple regain some of the market share they lost/ will lose in the future from competitors imitating their products. Two objectives that I believe should be in Apples balanced scorecards learning and growth perspective: improving the use of technology, and increasing workforce knowledge and Skills (Balanced Scorecard Institute, 2011). 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